Corby grew up around steel. The town expanded rapidly in the twentieth century around its steelworks, and when steelmaking ended it rebuilt itself as a centre for manufacturing and distribution. Today its industrial estates host food manufacturers, packaging and engineering firms and logistics operators, with road links to the A14 and A43. In 2009 Corby got a railway station again, with a regular direct service to London St Pancras, which has made the town more attractive to commuters.
The population has grown quickly, and that brings a steady stream of new households looking for local services.
Industrial and B2B firms
Most of Corby's larger businesses sell to other companies. Their buyers are procurement teams, operations managers and engineers, often based far from Northamptonshire. They search with specific terms: a product type, a process, a certification, a minimum order quantity. For these firms, B2B SEO is the priority: capability pages, sector pages and content that helps buyers shortlist suppliers without having to phone first.
Manufacturing websites often have the same problems: a product catalogue in a PDF that search engines cannot use well, a generic "about us" page and very little that answers buyers' questions. Turning the catalogue into proper web pages, with specifications, applications and certifications, is often the biggest single improvement.
| Common issue | Why it matters | Fix |
|---|---|---|
| Catalogue only in PDF | Hard to rank, poor on mobile | Product and category pages in HTML |
| No sector pages | Buyers cannot see you understand their industry | Pages per sector served |
| Old site, several rebuilds | Lost redirects and slow pages | Technical SEO clean-up |
| Stock photography | Looks less credible | Real photos of facilities and products |
A growing local market
Population growth means new demand for everything from childcare and dentists to trades and takeaways. In some service categories, local competition in Corby is still thinner than in Northampton, so businesses that set up good local SEO now are well placed as the town keeps growing.
New residents often do not know the town's areas or businesses yet. They rely on map results and reviews, and they read service pages to decide. A clear, honest website with pricing factors, timescales and real photos helps them choose you.
Commuters
With direct trains to London, a share of Corby's residents work away during the day. They often search in the evening or at weekends. Online booking, enquiry forms that work out of hours and fast replies by email or message can make a difference to how many of those searches turn into work.
Villages and nearby towns
We also cover the villages around Corby, including Weldon, Cottingham and Gretton. People there often search by their village name or nearby town, and a business that genuinely serves them should say so on its website and profile.
What tends to work here
1For manufacturers and distributors: move key information out of PDFs and into web pages.
2Build sector pages for the industries you sell to.
3For local services: get the Business Profile, citations and reviews right early.
4Track enquiries properly so you know which pages bring work.
Questions Corby businesses ask us
Is SEO worth it if most of our customers come through distributors? Often yes. Distributors and end users both research online, and a strong site supports your partners as well as direct enquiries.
We have a large product range. Where do we start? With the categories and products that bring the most revenue or have the most search demand, then work outwards.
Do we need a blog? Not necessarily. Useful guides answering buyers' questions are worth more than company news.
How we can help
We offer the same services across the county, from local SEO and Google Business Profile optimisation to technical SEO and B2B SEO. Get in touch to talk about your business.